Why I Hate The TV Show 'Shark Tank'
The television show 'Shark Tank' is hugely popular right now, particularly with entrepreneurs ' many of whom are my friends. (Though I'm still a huge Mark Cuban fan, for his brilliant business brain! I...
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B2B Marketing Secrets Revealed!
I was on a deadline, working late into the night with the television on to keep me company. My muse was sulking because she wanted to write this entire blog in rhymed couplets in honor of Valentine's...
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15 Tips to Do More Focused Work (Even When You're On the Go)
Question: How do you stay focused when working on the go ' in airports, co-working spaces, Starbucks?Question by: AshleyTime Your Work Sessions'Set a timer for thirty minutes and commit to not doing...
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Ignite Innovation? Lower Costs? Turn to the Crowds.
Buying incremental bits of people's time, talent, and experience through 'crowd-sourcing' is an incredibly important trend, yet it's s still flying under the radar for most companies.To learn more...
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Hold Me Closer, Tiny Data
There's that scene in Almost Famous where everyone's gotten back on the bus after Russell flipped out at a party after a show. Too much beer, too much acid, and a rooftop proclamation of divinity...
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Boxshot King: Can You Create Professional Cover Graphics in Minutes?
As CSH subscribers know, I like to keep a list of marketing tools that I call 'The Marketing Toolbox.' It's quite a lengthy list, and I very rarely actually write a review (in fact, this is the first...
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What Kinds of Businesses Benefit from Inbound Marketing?
As a HubSpot Gold level partner we get this question pretty often from prospects and businesses starting to do research on various marketing 2.0 approaches, and from other marketing firms like Weidert...
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Marketing Transformation: 3 Leadership Skills You Need To Succeed
Has the rise of digital, social and mobile technologies affected your marketing organization?In response to these rapid changes in the way everyone on the planet gets and processes information,...
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Getting Out of the B2B Lead Generation Trap
Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals.Why isn't business coming out of your ears?Dig into that...
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What to Do When Your Client Hates the Work
For those days when client feedback feels like a punch in the gut.I recently got a letter from a freelance writer who just took on her first challenging client. She was distraught because the content...
View ArticleEffective Sales Coaching ' It's All About Your Timing
The fundamental mistake that sales managers make ' and that is perhaps the worst culprit in terms of demotivating their sales force'is managing only results instead of the behaviors and activities that...
View ArticleBrilliant Basics: How FedEx Delivered Outstanding Customer Service
It never hurts to reiterate the basics in discussing the quest for outstanding customer service. In fact, if the basics aren't right then achieving even acceptable service can be a challenge (see my...
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Landing Page Techniques that Drive Higher Conversion
At Search Mojo we're always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of...
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Why Online Business Reputation Management Should be On Your Radar
A lot of business leaders are so busy running their businesses that they don't have time to focus on building marketing systems that get them new clients, let alone worry about their business...
View ArticleThe Dawn of Marketing Automation [Video]
Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. The term then...
View ArticleHow to Launch Your Brand with The A & R Perspective
Based on Nielsen findings, there were an estimated 3.2 blogs worldwide last year.Let that sink in for a moment'Three.Point.Two.Billion.Blogs.Now, how many of those are producing hits?I'm talking about...
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Using Video and Audio as a Content Strategy
Business websites contain a plethora of content. Until fairly recently, the content that was posted on most websites consisted primarily of text and photos. While these types of sites can definitely be...
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3-Step Time Management
A man who dares waste one hour of time has not discovered the value of life.Charles DarwinTime management is one of the least well-mastered and most desired skills in out fast-paced modern society....
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Musings on Relationships, Experience, Engagement, and Relationship
It occurs to me that we, the folks in the world of business, are blind to relationship, relationships, experience, and engagement. It occurs to me that we just don't get it! Let's start with...
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Are You Responsive to Your Customers?
While trying to choose an 'R' word for this post I considered reality, responsibility, relativity, respect and several others but decided on responsive as a particularly apropos topic in that I could...
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Why is My CTR So Damn Low?
With Google Adwords (or SEO for that matter) when you find a keyword that converts well and that gives you good orders/leads at a great cost per conversion you want more from it. You want to squeeze as...
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Achieving Success in a B2B Lead Generation
One step at a time.Securing success in business is constantly a difficult journey. It involves a lot of money, time, effort, dedication and analysis. Besides, reaching the top requires a step-by-step...
View ArticleExciting Ways to Market Your Business in 2013
The explosion of digital and social media has opened up exciting new avenues for marketers and advertisers. Never before have there been so many ways a business can get their message out to their...
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How Winning Customer Service Can Help Win Back Lost Customers
It's estimated that small businesses are losing up to 40 percent of their customers each year, winning customer service is a strategy for winning back lost customers.Think that the statistics are...
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Three Key Job Roles to Make Your Marketing Automation Rock
Marketing automation is a great solution to help drive your business. Marketers need to be more accountable, engage with customers and potential buyers, and also scale their activities. They are...
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